India is an excellent destination for outsourcing services for many key reasons. Similar to the Philippines, India has a vast network of Universities which produce knowledgeable workers. India also has an 81.9% literacy rate which is very attractive to American companies.

In addition to the skilled labor you will find in India, the cost of living is much less than in the United States which means that the cost of outsourcing is much less than doing it in-house. SEO companies in United States charge anywhere from $50 to $500 per hour, while SEO companies in India only charge about $11 to $15 per hour. This is so because salaries and cost of living are lower in India than in the US.