Live chat has been proven extremely effective for increasing online sales and improving customer satisfaction. Thousands of Us businesses have reaped the benefits of live chat on their websites. If you are still skeptical about the effectiveness of live chat here are some statistics that will change your mind and show you how live chat can benefit your business.

Live Chat & Conversions

• Of those that convert, a median of 61% do it during the same visit in which they chat
• Chatters are 4.1X more likely to convert than visitors who don’t chat.
• Chatters that engage via proactive invitation are 6.3X more likely to convert than visitors who don’t chat.

Button Placement

• Placing the chat button on a second page increases the number of chats a website receives by a median of 53% versus sites that place the button on only one page.
• Placing the chat button on a third page increases the number of chats a website receives by a median of 21% versus sites that place the button on only two pages.
• Placing the button on more and more pages continues to drive more and more chat volume, though the law of diminishing returns does apply.

Proactive Chat

• Another way to drive chat volume is to implement proactive chat.
• The median percentage of website visitors that normally engage in chats is 1.8%. The median percentage of website visitors that accept proactive invitations to chat is 6%. Over 3x the chat rate without proactive chat.
• Visitors invited on or after the second page view have a 47% higher acceptance rate.
• Visitors invited after being on site for two to three minutes have a 79% higher acceptance rate than those invited earlier than that.
• Answering incoming chats in less than 10 seconds should yield chat conversations with >80% of those visitors initiating them, irrespective of the use of a pre-chat form.

Chat Satisfaction

• Aggregated customer data confirms that live chat engagements are highly satisfactory for website visitors.
• The average satisfaction score given on a 1 to 5 scale across all survey questions is 4.4.

As you can see live chat not only will increase your profitability but also greatly increases customer satisfaction. Zylun staffing can provide you with great live chat agents to help you capture the benefits of live chat on your site.